Week 6 - Download Hollywood

It was mentioned in the lecture that perhaps the big wigs at Hollywood studios are beginning to think audiences aren't so concerned with  the quality of their product due to a willingness for consumers to download cam recorded versions of films the day they are released.  I would suggest that it is more indicative of a desire for greater quality entertainment, and as such, they would prefer to know beforehand if they consider the movie worth paying for; given the general apathy of audiences towards the continuing improvement of technology over content, sure the films look better and sound better, but they are still just bright colours and loud noises, a cacophony of over stimulation without intellectual engagement. I think this is evidenced in the Mascioni reading where it is mentioned that independent filmmakers are turning to their audience not only for funding, but for input into the final edit of the film; giving the audience a very clear interaction with their own entertainment that is rather lacking in the Hollywood studio system.